Vegan Mofo #23: Lula’s Sweet Apothecary

Vegan Mofo #23: Lula’s Sweet Apothecary

When CandyPenny sent me the link to Lula’s Sweet Apothecary in Manhattan’s East Village, I thought: this could be the one! The one I’ve been waiting for. Can New York City finally represent on the vegan ice cream front? Could the little truck that could in West Philly do it in the streets of New York’s City when it comes to frozen delights?

Lula’s bills itself as a entirely natural vegan formulator and dispenser of frozen confections. That is: flurries, soft serve, shakes, malts, floats, “egg” creams, parfaits, banana splits… magic shell, whipped cream, toppings galore. Being only three weeks new, however, menu items (as well as the hours) are in flux. When I visited the small, hidden shop on East 6th street I ordered a vanilla soft-serve sundae with marshmallow, fresh banana, whipped cream and a cherry on top. It wasn’t the ultra rich and creamy dessert of decadence I had built up in my imagination, no. It was realistically good. They’re new to town and I’m gonna give them some time to fulfill my fantasies.